Updated: Jun 23, 2020
When we attended the #PureLondon event (AW20/21 season), we were introduced to the key themes Hibernate, Attune, Opulence and Nu-Tech. This choice of trends allowed the exploration of topics like the division within the younger generation, fights against fast fashion, over consumption and much more. The #fashion shows were enriched with colours, #patterns and textures. They were full of personality and individuality. The looks varied from modern gothic, to basic day wear, it included something for everyone…
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The next show takes place on the 19th – 21st July 2020 at Olympia London.
Would you be interested?