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Pure London Trends

Updated: Jun 23, 2020

When we attended the #PureLondon event (AW20/21 season), we were introduced to the key themes Hibernate, Attune, Opulence and Nu-Tech. This choice of trends allowed the exploration of topics like the division within the younger generation, fights against fast fashion, over consumption and much more. The #fashion shows were enriched with colours, #patterns and textures. They were full of personality and individuality. The looks varied from modern gothic, to basic day wear, it included something for everyone…

To read more about the trends sign up to our website. You will gain exclusive access to our shop with original print designs.

The next show takes place on the 19th – 21st July 2020 at Olympia London.

Would you be interested?


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